In this age of commercialization, where every bit of advertising space is sold on and off the pitch, here is a very noble act from Aston Villa Football club.
For the season 2008/09, Aston Villa will carry the name of the children’s charity, Acorns Children’s Hospice. AVFC have announced this in their official website. So they have decided to forego the millions of pounds that could have been earned from commercial sponsorships by doing this. They become the second club, after Barcelona in doing something like this. Barcelona carries Unicef in front of their jersey.